Oh, that’s too expensive for design…

Hey, it’s Jesper!

How do you feel about negotiating?

Ok, there you are — finished the presentation of a proposal, or perhaps it’s an interview.

The point is: it’s feedback time from the client, and the response is: “oh, that’s too expensive…! How low can you go?”

The pit in your stomach grows bigger — you feel an increasing need to defend yourself — but it’s mighty hard to think straight…

You wanna firmly say: that’s my price, take it or leave it. But, instead, out of your mouth comes a whimper: “well…, what do you think is a fair price?”

No, no, no, no!

I think we all agree that we could do better than that. And most of us have been there…more times than we care to admit.

To fix it, you need a time machine and go back in time to work on a better strategy.

First, you shouldn’t even have to be in this type of negotiation — where the client has the upper hand.

You see, with different positioning, you can completely flip the script — and put yourself in the power position.

While there’s more you should do…for now, I’ll speak of two things.

Nr. 1 Anticipate and prepare 

  • Winging the questions as you get them is brave at best, but really a fool’s tactic.
  • How often do you think clearly under stress? Not too often, right?
  • What if you used proven sales strategies instead? Anticipate the questions ahead of time and craft pre-canned answers. Then you’ll have a script to fall back on even if you’re nervous. It just might put the client back on their heels.

Nr. 2 The comparison game

  • Are you currently making this mistake? You present yourself as something common, for example: “designer.” 
  • That’s almost like adding a tag to yourself that says: “ON SALE.”
  • Why? 
  • Because by labeling yourself, you just announced that there are thousands of cost-effective alternatives — designers — out there. Some are willing to work for pennies on the dollar! 
  • There are ways to completely bypass this, but as a start — focus on the outcome goal you’ll generate for the client rather than putting yourself in a box. 

Whatever you do, don’t join the race for the bottom.

To your success…


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Jesper Sandell

Jesper Sandell

Hi there, I run Velocitypeak.

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Expires on Dec 27th

Thank you

I’ll let you know when there’s an opening.