Secrets of salespeople and hostage negotiators…

Hey there, it’s Jesper!

Here are some fun(and perhaps surprising) statistics about communicating. It’s worth some serious consideration before spending too much time in front of the mirror, perfecting your next speech.

Particularly if you feel like pulling your hair out with frustration over not finding the “perfect” word…

Anyway. Here we go…

About Communication:

7% of meaning is communicated through spoken word
38% through tone of voice
55% through body language

(Developed by psychology professor Albert Mehrabian at the University of California, Los Angeles, 1971.)

Do some people question the numbers? Sure.

But leading FBI hostage negotiators already know that nonverbal signals and body movement communicate far more than words.

Even if people can’t see you…

Do you think it’s a coincidence that a common trick for salespeople that sell over the phone is to have a sign on their desk that says: smile?

They constantly remind themselves to smile while talking to their prospects.

They know that the smile carries over to the tone of voice and overall impact.

Standing and walking around also increases the effectiveness of the sales call.

In the spirit of communication and body language, here’s a great TED talk on the subject:

Click this link to watch video

To your success!




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Jesper Sandell

Jesper Sandell

Hi there, I run Velocitypeak.

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Thank you

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