Why most creative artists are approaching their work the wrong way and how a small change of perspective can bring dramatic benefits.

Hey there, Friend

Here’s a question that may cause you some stomach jitters:

How are your sales skills?

If you’re like most people, the knee-jerk response might be:

“I’m not in sales!”

Few people think they’re in sales. But the funny thing is that most people are actually in sales – in one way or another.

And take a wild guess at another question: Will it create more of a smooth ride in your business if your selling skills go up? I’ll let you ponder that…

But first. Let’s ditch the idea that selling always has to do with money. And instead…

We:

Sell ideas – sell outcomes – sell hope – sell a vision of what could be…

And so on.

Sometimes it’s to clients. Sometimes to friends. Sometimes to family. 

Convincing your kid to wear a helmet when they ride a bike is selling.

You could pretend that selling is not part of the game, but then you might be selling yourself – and others – short.

If you can paint a picture of a bright, beautiful future and invite others into that story, you’ll come out ahead more often than not. 

It’s a skill, just like most things. 

To your success
Jesper