Hey there, Friend
“What got you here won’t get you there.” — Marshall Goldsmith.
In other words…the one certainty in life is change. Nothing stays the same forever, so if you’re a betting man(or woman) — put all your money on the “not-known” option.
But at the same time, it is in the moment of uncertainty and “new” that you — the creative — thrive. That’s your “thing.”
Where others may see trouble, you see opportunity.
But there’s one thing that almost all your creativity springs from — in one way or another: mind — the way you think.
Why? Because before any action comes the thought of the action.
If you think better thoughts…you get better results.
(I’ll probably go further with this in a future email.)
But let’s reverse it. By looking at actions and habits, you can start getting a pretty good insight into the thoughts behind the actions.
So let’s apply this to your (potential)clients…
The more you know about them, the more you understand their thoughts and what’s important to them — the better you can position yourself and your services.
Make your offers aligned with how they make decisions — aligned with what’s actuallyimportant to them.
Study mind…and a lot will fall into place.
To your success
Jesper
